free content to transform your school
WEBINAR RECORDINGS (2023)
- Outperforming Competitors in Beauty Schools
- Job Placement and Compliance
- Get Your Students Financed
- Get Your Students Hired
- Call Center Chat: Adding an Internal Appointment Setter
- Hiring and Firing Admissions
- Financial Aid and Admissions: Bridging the Gap
- Are Your Students Truly Salon-Ready?
- Managing a Multi-Campus Admissions Department
WEBINAR RECORDINGS (2022)
- Unlocking the Power of LinkedIn
- Getting Referrals Without Looking Super Desperate
- The New Speed-to-Lead and Outreach Strategies for Gen Z
- Emotional Selling: The Secret to Higher Conversion Rates
- Turn your Website Traffic Into More Leads
- Cross-selling Programs: Turning Makeup Leads into Cosmetology Enrollments
- Creating Events that Turn Into Enrollments
- Benchmarks for Admissions and Marketing: How Your Team Should Be Goal-Setting and Proper Expectations
- Improving Your Enrolled-to-Start Rate
- Next Level TikTok: How Beauty Schools Can Elevate Their Content
- Putting Together the Beauty School Dream Team, from Admissions to Financial Aid to Educators
FEATURED ON THE TEASE PODCAST
Beauty School Marketing and Recruitment 101
Listen to Jenn Lyles being interviewed on The Tease podcast, a national podcast for the professional beauty industry.
WEBINAR RECORDINGS (2019-2021)
- Getting the Most Out of BSD Leads: How They’re Different and How to Convert to Them
- TikTok for Beginners and How Beauty Schools Should Be Using It
- The New School Way to Contact Leads
- What Marketing Channels Have the Biggest ROI?
- The Future of Enrollments (Roundtable with experts)
- Automated Enrollments – The Future of Admissions?
- Handling Objections in Admissions Like a Pro
- You're Using Testimonials the Wrong Way!
- The Dos and Don'ts of Texting with Leads
- Are Open Houses Dead?
- Leads Aren't Your Problem
- Don't Stop Marketing! What To Do During the 2020 Pandemic
- Marketing Collateral: Your Best Admissions Assistant
- Reports Tell a Story
- Marketing Hacks Every School Must Know
- Lead Generation Masterclass
- Marketing & Christian Life (Featured on Light Vision podcast by Finowr Creations)
FEATURE WRITTEN BY JENN LYLES
SOME OF THE COMPANIES JENN'S WORKED WITH
