Video

• Enrolling Toured Leads: Moving the Funnel
• My Students Are Broke
• Student and Educator Retention: Fixing the Biggest Issue Schools Are Facing
• Behind the Chair to Influencer
• You Can’t Say That! When Marketing Meets Compliance
• Is SEO Dead for Beauty Schools?

• Classes Taught By Influencers
• Rate My Marketing (With Live Audits!)
• Parents Involved in Enrollment
• Seasonality of Admissions: What To Do When It’s Slow
• Key Role Deep Dive: Managing a Director of Admissions
• TikTok Workshop: Going Viral and Creating Content
• HELP! I Can't Get a Hold of My Leads
• Improving Student Retention with Gen Z-Centered Gamification
• Revolutionizing High School Outreach
• Is Live Chat on School Website Effective?

• Video Marketing for Beauty Schools
• Enrolling ATB Students Today While Staying Compliant
• Outperforming Competitors in Beauty Schools
• Job Placement and Compliance
• Get Your Students Financed
• Get Your Students Hired
• Call Center Chat: Adding an Internal Appointment Setter
• Hiring and Firing Admissions
• Financial Aid and Admissions: Bridging the Gap
• Are Your Students Truly Salon-Ready?
• Managing a Multi-Campus Admissions Department

• Unlocking the Power of LinkedIn
• Getting Referrals Without Looking Super Desperate
• The New Speed-to-Lead and Outreach Strategies for Gen Z
• Emotional Selling: The Secret to Higher Conversion Rates
• Turn your Website Traffic Into More Leads
• Cross-selling Programs: Turning Makeup Leads into Cosmetology Enrollments
• Creating Events that Turn Into Enrollments
• Benchmarks for Admissions and Marketing: How Your Team Should Be Goal-Setting and Proper Expectations
• Improving Your Enrolled-to-Start Rate
• Next Level TikTok: How Beauty Schools Can Elevate Their Content
• Putting Together the Beauty School Dream Team, from Admissions to Financial Aid to Educators

The Clarity of Being Debt-Free

Jenn and her husband's path to becoming debt-free wasn't conventional; they made sacrifices that many wouldn't consider, such as renting their house on Airbnb and staying at motels or on friends' couches to accelerate their mortgage payments. Jenn's story carries a powerful message of empowerment and possibility. Whether you're currently dealing with debt or not, tune in to gain inspiration on what's possible.

Personal Branding for Beauty Pros

Jenn's personal brand is all about sharing her wealth of knowledge with others. Listen in for insights, best practices and inspiration into a topic that has proven game-changing for more professionals than we can count.

Beauty School Marketing and Recruitment 101

Listen to Jenn Lyles being interviewed on The Tease podcast, a national podcast for the professional beauty industry.

• Getting the Most Out of BSD Leads: How They’re Different and How to Convert to Them
• TikTok for Beginners and How Beauty Schools Should Be Using It
• The New School Way to Contact Leads
• What Marketing Channels Have the Biggest ROI?
• The Future of Enrollments (Roundtable with experts)
• Automated Enrollments – The Future of Admissions?
• Don't Stop Marketing! What To Do During the 2020 Pandemic
• Marketing Collateral: Your Best Admissions Assistant
• Reports Tell a Story
• Marketing Hacks Every School Must Know
• Lead Generation Masterclass